The PR Agency for Architecture, Design and New Work

SEO — Search Engine Optimization

SEO Boost for Your Company: Your Design Product or Planning Expertise Belongs on Page 1 in Google!

We carry out search engine optimization (SEO) based on deep industry knowledge. Good organic rankings require more than standardised SEO concepts because every industry is different. As an industry-specialised communications agency, we analyse search behaviour, search intentions and user interests from the perspective of our network: the experts for architecture, design and new work. In this way, we develop customised, industry-specific SEO measures for your products and services.

The online presence of your company is a key element in the marketing mix. Your brand is the focus here:

How is your company found on the web in the first place?
Who is searching for your offer?
How do potential clients land on your website?

Nothing works without Google or Bing, because these global search engines are still the No. 1 traffic boosters for corporate websites. Whether it’s a design product, office planning, renovation or new construction — your optimal placement within the SERPs (Search Engine Result Pages) counts when it comes to search queries on your topic.

More visibility through targeted SEO measures

Do you want more visibility, more reach, more touchpoints with your target group? We support you with SEO analyses, strategic content creation and OnPage/OffPage SEO measures.

As a first step, we check the digital performance of your website in terms of SEO technique and content. The focus is on the following questions:

What can be achieved through optimization?
Where is there potential, where are the opportunities to rank well with your own content?
Are there technical hurdles that need to be cleared out of the way?

SEO is a long-term process, so we tailor our SEO measures to your needs. We identify the trends around your topics in the architecture, design and new work industry, research relevant keywords and develop a convincing content strategy. In this way, we increase the reach of your website organically and long-term.

Whether content adjustments or structural analyses and technical SEO — with hicklvesting you get comprehensive SEO solutions from a single source. We accompany your website relaunch, write user-relevant blog texts, optimise meta titles and meta descriptions, write crisp product texts as well as brand-oriented presentations and place honest backlinks in the ramified industry sectors of architecture, design and new work based on our broad PR experience.

Search Engine Optimization (SEO) puts your products and services in a higher light: we help you to bring your website to a relevant Google position, as only top rankings get attention

We optimise for users, not machines

Your website has few visitors? We text for people, not for machines: get more traffic through targeted improvements in user navigation.

Successful SEO is a well-coordinated combination of many variables: we keep an eye on current developments in your reach through ongoing SEO monitoring. For us, the focus is not on the search engine, but on your users. Unique content and good usability make a decisive contribution to improving user experience — and are the keys to digital success. With the right SEO strategy — a mix of high-quality content and a customised customer journey — we bring potential new customers, clients and multipliers in the industry to your website. It’s a people-to-people business first. Then it’s digital.

Our SEO Services:

SEO analysis: status quo of your website's visibility, keyword rankings and page performance incl. competitor analysis and comparison
SEO strategy and SEO consulting
Technical SEO: analysis of indexation and page speed
Development of a relevant keyword set
Development of a sustainable content strategy
Creation of search engine optimised content: landing pages, blog posts etc.
Offpage SEO measures (link building)
Concepts for improving usability
SEO monitoring and reporting
SEO workshops