SEA — Search Engine Advertising

The placement of paid advertisements on the results pages of search engines such as Google or Bing has become a compulsory programme for companies — the danger is too great that the competition will buy the top position with your name as a search term.

However, SEA campaigns such as Google Ads (formerly Google AdWords) have become a complex process in which numerous parameters such as target group settings, bidding options, quality factor, conversion tracking and defining the most relevant keywords must be considered. At hicklvesting, we analyse your promising keywords and understand the search behaviour of your target customers based on our years of experience as a PR agency for the architecture, design and new work industries. Paid campaigns are indisputably a very efficient method for increasing traffic and leads and compared to offline advertising, offer a high degree of measurability and the possibility of short-term optimisation.

We help you understand an important online marketing discipline and increase your brand presence with performance-oriented campaigns!

• My sales model is working — why do I need online advertising?
• Do I need SEA even if I don’t have an online shop?
• My target group is very small — can I reach it at all with SEA?

Measurability as USP: convert visitors into customers with SEA, SEO and the right landing page!

In contrast to a full-page ad in a print journal, which generates costs but whose immediate effect cannot be measured, the strength of digital marketing metrics such as SEA lie in their measurability. With SEA, you buy qualified traffic from search engines that leads targeted potential customers to your website. As an industry-specialised agency, we not only set up the entire SEA campaign for you and write crisp ad texts — to increase success we consistently analyse all data and generate valuable insights for further campaigns — including the optimisation of your landing page. This is where SEA and SEO (Search Engine Optimization) intertwine because visitors who reach you via your SEA ad in the SERPs (search engine results pages) should be kept on your website with the right content and wording and turned into customers. Benefit from our content and lead generation expertise and our experience in strategy and implementation in data-driven marketing!

We achieve successful ad placements for you with well-researched keywords, landing pages tailored to your target group and transparent budget planning!