The PR Agency for Architecture, Design and New Work
The PR Agency for Architecture, Design and New Work

Press and Public Relations

We Get You Ready for Take-Off: with Contemporary Press & Public Relations

In times when social media is on the rise and more and more print titles are reducing their circulation and publication frequency, many companies are asking the question:

What significance will Public Relations have in the future? How can I strengthen my corporate and product communication outside of corporate publishing with the help of a PR agency?

The name hicklvesting stands for holistic consulting at the interface between PR, marketing and sales. From our many years of intensive client support, we now know more clearly than ever that PR & Public Relations still play a fundamental role in the communication mix of the design, architecture and new work sectors. You ask: why?

The more the field of corporate publishing grows, and the more democratic Social Media makes direct exchange possible and opens doors, the greater the credibility of publications that have made their mark in the magazine world curated by industry experts.

Your company in the focus of our press network: how to attract media attention

In the fields of architecture, design and new work, you benefit from the personal contacts of our PR agency, some of whom we have been accompanying on their way through the media landscape for decades. Countless joint trade fairs at home and abroad, editorial trips and production visits have established a resilient network of relationships that provides us with valuable insights into the interests of these individuals. Even in times of crisis it has been shown that these partnerships do not break, because through personal connections — and not least by mobile phone — we are well informed in Berlin and Munich.

  • Which journalist is responsible for your subject area?
  • When does the editorial office need your material?
  • How do you make yourself interesting for publication?

As a Public Relations agency, we actively maintain a continuous exchange with editorial offices and freelance journalists, which benefits both sides. We are regarded as a reliable supplier of well-prepared content that interacts in a responsive and targeted manner. Through ongoing discourse and in-depth industry knowledge, we are informed about key topics at an early stage — long before they are listed in media plans. This allows us at hicklvesting to prepare the content of our clients in advance and in accordance with the wishes of the journalist.

How do your product innovations reach the shortlist of editors?

Positive effects through Public Relations depend on various factors: the right contact with media, an interesting topic, well-prepared press material. Only holistic PR leads to success
Positive effects through Public Relations depend on various factors: the right contact with media, an interesting topic, well-prepared press material. Only holistic PR leads to success

Intelligent storytelling is the success factor of our press work

Your press materials should be prepared in such a way that your texts are perceived by the editorial offices as having strong content and relevance. With your image material, you can also put yourself in a strategically favourable position.

  • How do you position your brand as an institution apart from the competition?
  • Which topics are currently playing an important role in the press?
  • How can you win press attention without a product novelty?

With more than 10 years of industry experience as a PR agency, we unerringly research media-relevant content from your company portfolio, filter it according to relevance for different journalistic fields and prepare interesting content into a press kit that is distributed in the media in the form of articles, interviews and guest contributions. We formulate current hooks independent of product launches, draw cross-connections to communication-strong topics and develop storytelling identified with your corporate values and goals. This is how we convince our network of journalists and open doors for a trusting exchange.

The better your topics are prepared and the more attractive they are in terms of information value and visual presentation enables us to generate much greater visibility for your company in the press via our network. The range of media formats is wide: from a product tip in a popular magazine to an exclusive one-on-one interview with your managing director — from Munich and Berlin we generate international media coverage in industry-relevant print media as well as in online magazines, blogs and digital platforms.

Benefit from our sure eye for the right journalistic topic and our long-standing relationships in the media landscape!

Public Relations beyond the end of your nose — we address the decision-makers in the industry!

  • How and where can we get your product talked about in addition to the press?
  • What is the need for a communication strategy?

As a sector-specific Public Relations agency, we create publicity for interior and exterior design as well as for innovative room designs, study-based planning strategies and international architectural concepts. We handle temporary PR assignments and project-related communication. We find long-term cooperation (retainer) particularly fruitful in order to position your company sustainably in your target media — independently of trade fair dates. Based on a communication strategy that defines your target group and our communication goals, we can address not only the press but also architects and interior designers as well as industry experts from the fields of design and new work. Correspondingly, we also network manufacturers, trade fairs, institutions and planners with the decision-makers in the industry in accordance with the respective company goals.

We have the right connections — to the press and beyond. When do we start spreading your topics in a media-friendly way? Give us a call.

Do you have an additional media budget available and would like to use it wisely? Within the framework of strategic communication, the PR agency hicklvesting also advises on media and advertisement planning. Thanks to our long-standing partnerships with publishing houses, we can arrange attractive conditions for you.

We strengthen trust in your brand with coverage across independent media!
Our PR Services:
  • Development of an individual PR strategy
  • Content creation: identification and preparation of media-relevant topics
  • Preparation of press releases, case studies and further press material
  • Targeted personal approach to journalists and stakeholders — also internationally [Link to Service International PR]
  • Arranging and organising interviews and guest contributions
  • Ghost Writing
  • Conception and operative support of press conferences, trade fair dates and events with media representatives [LINK TO SERVICE Trade Fair / Event Management]
  • Advice on media planning
  • Reporting and media evaluation (clippings)
This Is How We Work: Take a Look at Our Cases
Stories Journalists Tell about Your Brand

Stories Journalists Tell about Your Brand

Our Special Storytelling for 200 Years of Christian Fischbacher
We use the company anniversary of the textile manufacturer to achieve long-term PR effects.
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Get in touch!
Office Berlin

hicklvesting
Public Relations GbR

Mommsenstraße 27
10629 Berlin

T +49 30 319 903 88 welcome@hicklvesting.com

Office Munich

hicklvesting
Public Relations GbR

Kurfürstenplatz 6
80796 Munich

T +49 89 383 80 185 welcome@hicklvesting.com

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