You think Online PR is only for online shops? Are you wondering why you should invest in Online PR if you don’t even have an online shop and have managed well without online PR so far?
The internet is the leading medium of our time. The World Wide Web has become an indispensable information platform and marketplace in the business world. For companies from the Architecture, Design and New Work sectors, it is essential to position themselves correctly online — regardless of existing classic trader structures or a planned online shop. Today, every brand should be present online.
People inform themselves and buy on the Internet, and the trend is rising — as a design company, don’t miss the moment to address new target groups via the Internet. Our many years of experience have shown that design brands that make timely efforts to reach younger, design-affine groups of buyers achieve long-term success. This generation tends to buy fewer print magazines, is less likely to visit retail outlets and informs itself primarily online — by means of appealing social media presences, convincing websites with good Google rankings or via high-reach online media. The young generation even celebrates the buying experience on social media as an after-sale experience. As an Online PR agency, hicklvesting supports you in communicating effectively on the internet: we are your pilots in the complex online world — let us get started!
Which online channels should I use to spread information about my brand? Do online measures have any effect at all on my sales?
At hicklvesting we follow a holistic approach — we communicate on many channels. Successful PR work is an interplay of measures that we develop and implement for you in a customised manner. For your company’s own channels, such as corporate blogs or your Online press area, we develop high-impact articles with added value that are also read. We not only take care of the digital distribution of content, but also of the right influencers who talk about your products and services online (and offline). Our goal is to increase the online visibility of your company, via mentions and reports in online media and industry platforms. We network you with online journalists, motivate bloggers to write product reviews and achieve mentions on architect and product portals through proactive Online PR. This type of content marketing also benefits your dealers and sales, since potential customers become decision-makers in advance because they are well-informed target persons.
Digital PR is current and fast: the big difference to classic PR measures are interactive and multimedia possibilities, which are also a challenge. Online PR is now one of the expected standards. Journalists receive information via digital press mailings, participate in digital press conferences and live talks and increasingly refer to online portals in their publications. We support you in professional online communication and complement your in-house department with our expertise.
What does Online PR imply for my website? How can Online PR help me stand up to my competitors?
Our Online PR generates online mentions and builds relevant traffic on your corporate website. This not only has positive effects on your sales business. Links from external websites such as online magazines or blogs to your website are valuable, so-called backlinks that have a direct impact on your organic ranking in the Google search engine. Successful Online PR is therefore an important component of search engine optimization (SEO) and strengthens your online performance compared to your competitors.