B2B Newsletter

Successful content creation: only what engages your attention is noticed!

Do you want your information to be read? Do you want to avoid a Null-Bounce-Rate and spam blockades?

The right content is the cornerstone in attracting the mailing recipient to open and actively read your emails in the first place. What is the “right content”? It is always information with a useful value, e.g., current product developments, reference cases and industry trends. Our recipe for newsletter and email success: topic-specific matching of content and recipient! As an industry-experienced PR agency, we develop storytelling that interests B2B groups in the business worlds of architecture, design and new work.

We have been active in these disciplines for over 10 years and can identify and prepare relevant content with a sure eye. As consultants, facilitators and content creators, we immerse ourselves every day in the diverse range of topics that drive this market. In close consultation with you, we develop a detailed, continuously growing editorial plan with entertaining reports and important facts & figures from your company. We relate your content to current industry trends, use your partner world for valuable co-branding effects and provide target-group-oriented distribution of your content with personalised newsletter distribution.

Get to know your customers better: Newsletter optimisation thanks to tracking and tracing

• How can the success of B2B Newsletter marketing be measured?
• What services does hicklvesting provide in the evaluation of B2B Newsletters?

Sending newsletter after newsletter with the same old layout into the blue? We draw important insights about your target group from the regular newsletter distribution and optimise for your B2B success!

An individualised B2B Newsletter with target group-specific preparation offers the opportunity to consolidate the relationship with your customers and clients and to strengthen its relevance. We analyse the access to the newsletter mailing including click behaviour to better evaluate the addressees and to determine the interests of your target group. By means of a data-based evaluation, we optimize decisive factors such as content, design, links or dispatch date.

Discover new contacts in the industry through us and expand your network! It’s a people-to-people business! With regular frequency, we position you as the sender of qualified content that offers added value and is remembered — a strong advantage of an even better opening rate for the next newsletter.