New Work: An ever-increasing trend. Digitalisation, globalisation and demographic change have turned the working world upside down. As a result, the New Work trend has become an economic necessity. Many companies are already in the middle of the New Work process. Others ask themselves the question: Which measures must be implemented for a “modern working world”?

The designfunktion congress series III entitled “New Work and New Office – Your way to Success”, orig: “Ihr Weg zum Erfolg”, presents the latest results of the study “Transformation of Working Environment”, orig: “Transformation von Arbeitswelten”, of the Fraunhofer IAO and designfunktion with the following outcome: The individual is the decisive success factor in the development of modern working environments. The focus is on his maximum potential development. Following the presentation of the study results, experts from business and science will impart specialist knowledge on the subject with different points of view.

The New Work speakers of the designfunktion congress series III:

Prof. Jan Teunen, Teunen Concepts: “Rich Harvest, Growth, and Prosperity – The Gardener in the Entrepreneur“

As an expert on “Effective Spaces”, Prof. Jan Teunen illuminates the cultural-philosophical perspective of working worlds. According to Teunen, a company should be regarded as a living system that – like any living system – has a soul. In this way, the fire of enthusiasm and passion can be kept alive in the company and a good harvest can be reaped.

Christoph Magnussen, Blackboat: “New Work, New Tools, New Rules“

Digital tools, cloud software and modern technologies are central components of the New Work movement and have replaced traditional forms of communication. According to Magnussen, however, the human element is still at the centre of the transformation: “It is a factor that we should not underestimate when trying to change the way we work”.

Fabian Kienbaum, Kienbaum Consultants International: “The personality of the individual and the intelligence of the many”

The belief in the creative power of people is hidden behind the new corporate structure “#WePowerment” of Kienbaum Consultants. According to Kienbaum, problems can only be solved using networks: The personality of the individual is challenged, but in the interplay with the intelligence of the many.

Dr. Andreas Muschter, Commerz Real AG: “Quo Vadis? Cultural transformation changes the DNA of a company”

Commerz Real AG’s goal is to become the first sustainable digital asset manager. In this regard the corresponding measures are manifold: In the course of cultural change, an interdisciplinary team docks directly with the Board of Management. The new principles are then optimized by direct impulses from the employees.

Gerhard Fuchs, Audi BKK: „Successful change process: Participation of employees as the “cornerstone”

The new Multispace of the Audi BKK head office in Ingolstadt follows its strategy 2025: The aim is to create an infrastructure that creates a strong network of specialist departments while enabling employees to work agilely. Thus, the cooperation with the employees ensures that the rooms meet the needs of the colleagues as well as possible.

At the end, a Fishbowl Discussion invites to a round of questions and an exchange of knowledge with the team of experts.

The congress series started 2019 in Munich and will continue in Cologne in January 2020 and in Berlin in April 2020.

The designfunktion congress series III:

Wednesday, 27 November 2019, 12.30 p.m. – 6.00 p.m.
Design Offices Munich Bogenhausen, Einsteinstraße 174, 81677 Munich

Tuesday, 21 January 2020, 12.30 p.m. – 6.00 p.m.
Design Offices Köln Mediapark, Erftstraße 15-17, 50672 Cologne

Wednesday, 1 April 2020, 12.30 p.m. – 6.00 p.m.
Design Offices Berlin Humboldthafen, Alexanderufer 3-7, 10117 Berlin

Details of the program can be found on the website of the designfunktion congress series.

More information about designfunktion at hicklvesting.

Company website of designfunktion.


Illustration: Newsroom, Ströer Content Group, Berlin (Reference designfunktion). Photo © AKIM photography