Stories Journalists Tell about Your Brand

At the interface of PR, marketing and sales, we implemented targeted measures that tell the personal stories of the people behind the Fischbacher brand. In addition to the customer brochure “Tabloid”, exclusive events, creative sales campaigns, press trips and international press contact ensured targeted attention in the year of the company’s anniversary and beyond.

Together with creative director Camilla Fischbacher, hicklvesting developed the “Anniversary Suitcase”: the antique family-owned travel utensil, with which Otto Fischbacher travelled around the world in the 1930s. It is filled with hand-coloured sketches, material samples and yarns from current and past collections as well as photographs and product catalogues from the last century. Camilla Fischbacher presented the anniversary suitcase at editorial appointments, press interviews and trade fair visits, offering journalists, retailers and planners a rare glimpse into private photo albums, historical sample pieces and her own personal sources of inspiration.

hicklvesting generated numerous publications in international print and online media for Christian Fischbacher in the year of the company’s anniversary. The anniversary suitcase, which we co-designed, was used by various interior magazines as an occasion to publish detailed home stories about the Fischbacher family.

Based on our content-centred storytelling and the personal approach of relevant contacts from our extensive press network, we succeeded in positioning the textile publishing house not only as a family business with an important history, but also as an industry-leading manufacturer of innovative quality textiles. Cross-channel measures ensured a successfully staged anniversary year and a sustainable brand awareness.

Christian Fischbacher has been designing luxurious, qualitatively and aesthetically outstanding textiles for more than 200 years. The Swiss company is a global supplier of the finest furnishing fabrics, carpets, wallpapers, bed linen and home accessories for private, contract and outdoor use. Christian Fischbacher furnishes hotels, offices, concert halls, clinics as well as private jets and ships all over the world and is now run as a family business in the sixth generation.