The PR Agency for Architecture, Design and New Work

We Make Opinion Leaders Visible

Strengthening the Content Platform for a Relevant Positioning in the Online Media Offer

Corporate Blogging

hicklvesting strengthens the Content Platform of the German Design Council through exciting contributions and helps to position it as a contemporary opinion leader.

The challenge:

On its Content Platform www.ndion.de, the German Design Council, as the world’s leading competence centre for communication and know-how transfer in the field of design, publishes on current industry events. With our assignment for Corporate Blogging, we took on the challenge of sharpening the profile of the German Design Council through exciting current contributions and positioning it relevantly within the diverse media online offering. How can we attract the attention of users? How can we avoid getting lost in the overabundance of the World Wide Web? And how does a Content Platform offer the decisive added value that manifests the Council as a topic leader?

Corporate Blogging: For the ndion blog of the German Design Council, hicklvesting regularly writes relevant news articles, e.g. on the topic of “Women in Architecture”

Our strategy:

On the Content Platform ndion, hicklvesting takes on the role of a mouthpiece, a position we have been privileged to occupy since the beginning of our cooperation with the German Design Council 15 years ago: we examine phenomena in the industry, put them in relation to each other and formulate predictions for the future. Founded in 1953 by the German Federal Council, the Council as an institution and business partner is the centre of a lively network that is the cornerstone of our work. Valuable insights into corporate processes and project developments give the decisive edge in interpretive competence. As a Content Platform, the blog is therefore an ideal forum to present the Council as an international sphere of influence and its expertise as a seismograph for current developments.

The implementation:

An editorial plan is the starting point for all articles that hicklvesting writes for ndion according to current events. Our many years of subject expertise at the interfaces of design, brand, architecture and innovation distinguish us for the role of curators and authors of critical reporting. In close coordination with the German Design Council, we write articles in a journalistic style that discuss visionary concepts and megatrends at the interface of design and architecture disciplines. We prepare current issues and relevant discourses in a way that is appropriate for the target group. By also allowing top international players to have their say, we anchor the German Design Council as a central focal point and important opinion leader in the environment of designers, architects, companies and associations.

The successes:

The German Design Council has been operating since 1953 as the world’s leading competence centre for communication and knowledge transfer in the field of design, brand and innovation. With international offers, support for young designers and memberships, it is part of the global design community and has always contributed to establishing exchange and networks worldwide. Through events, congresses, competitions, jury meetings and expert circles, the Design Council networks its members and numerous other international design and brand experts, promotes discourse and provides important impulses for the global economy. More than 350 companies currently belong to its membership.