Munich, July 20, 2018 | As of today, applicants are invited to submit their applications as potential partners of 8th MUNICH CREATIVE BUSINESS WEEK (MCBW) taking place from March 9-17, 2019. To mark the occasion, the key visual illustrating the theme of the upcoming edition “Design Connects” was unveiled. Companies, organisations and institutions interested in partaking in Germany’s biggest design event can register on the updated website www.mcbw.de until October 21, 2018.
“MCBW’s guiding theme “Design Connects” illustrates both lifestyle and culture of Munich and Bavaria in a unique manner. It is also representative of the exceptional synergy of design and business. Design connects – people with people, people with technology, analogous with digital worlds, aesthetics with function and the practical with the sensual. Design expertise is the foundation for and an integral part of innovation. Design creates identities, promotes communication, offers ways of orientation in an increasingly complex world – both on a regional and global scale,” said Dr. Silke Claus, CEO of bayern design, organiser of MCBW. “And this is also the way to read the new key visual, which cheekily combines several opposites to form a surprising union of nature and culture, serially produced item and unique being – formal rigidity meets vibrant, wild beauty.”
For nine days, Germany’s biggest design event will showcase the creative hub Bavaria and present its lively, enjoyable and future-oriented capital of design. In March 2018, MCBW’s previous edition featured over 250 events by more than 200 partners. Host to more than 75,000 visitors, the two sectors CREATE BUSINESS! and DESIGN SCHAU! targeted expert audiences and design aficionados respectively and provided in-depth knowledge as well as inspiring design experiences.
Design will come alive at MCBW’s CREATE BUSINESS! sector: design functions as an impulse for innovation, which will be made visible to visitors who can also experience how an active design process helps give change a more human dimension. Big ideas, sustainable trends and new products will be presented at the many conferences, symposia, workshops, receptions and countless other events. MCBW will be your occasion to network; it is an event where the making of professional contacts will be promoted as much as the transfer of in-depth knowledge and lively debate. It is an exchange of corporate world and designers on the one hand and creative disciplines such as design, marketing and architecture on the other.
MCBW START UP creates a platform for investors to connect with young entrepreneurs. To this end, workshops, coaching sessions, lectures and personal meetings will be on offer. Studio Night, the highlight of MCBW START UP, will be an opportunity for founders to present their ideas to the critical public and create their professional network with experts.
At DESIGN SCHAU!, design aficionados will be invited to experience, examine and explore the many-faceted aspects of design. Visitors can choose from a wide range of exhibitions, vernissages, events and activities to discover both German and international cultures of design at more than 100 venues across Munich and Bavaria. Come and explore the multifaceted creative hubs in and around Munich!